How Klimato Helps Redefine Meat Turn Sustainability Into Revenue
Redefine Meat has a bold vision: replace animal meat with delicious, sustainable alternatives that satisfy even the most demanding carnivores. But in the competitive world of foodservice, taste alone doesn’t win tenders. That’s where Klimato comes in.
Over the past two years, Klimato has equipped Redefine Meat with science-backed emissions data and intuitive tools. This transforms climate insights into powerful sales arguments, securing wins with top-tier hospitality and foodservice clients.
CLIENT
Redefine Meat
Industry
Food Production
Uses Klimato for
Carbon labeling, reporting, and menu development
The Challenge
Redefine Meat’s products speak for themselves when it comes to flavour and texture. But more and more clients—especially global operators like Hilton, IKEA, and ISS—need hard proof that switching to meat alternatives will also reduce their climate impact.
To win over these increasingly climate-conscious buyers, Redefine Meat needed a partner that could help turn complex carbon data into clear, compelling messaging. One that could make sustainability measurable, visual, and tailored to every sales pitch.
THE SOLUTION
With Klimato’s fast onboarding and ready-to-use reporting tools, Redefine Meat could easily integrate sustainability data into every stage of the sales process.
Using Klimato’s app and emissions database (UK, US, German, and Dutch regions), Redefine Meat could:
• Benchmark the carbon footprint of recipes compared to traditional meat dishes.
• Highlight up to 10x lower emissions for their plant-based meats.
• Integrate branded Klimato carbon labels into sales decks, pop-up events, and trade show materials—boosting brand credibility and visual impact in every touchpoint.
• Create client-specific reports showing tangible carbon savings in everyday terms.
From developing menu concepts with caterers, to pitching at Cambridge University to creating bespoke sales materials for new tenders, Klimato became a core part of Redefine Meat’s value proposition.
“Klimato has become a cornerstone of our sales strategy. Whether we’re building client proposals or showcasing results, their data gives us the proof we need to win.”
— Samuel Lee, Head of Sales at Redefine Meat
THE RESULT
Redefine Meat has used Klimato’s tools in dozens of client presentations, pop-up activations, and corporate catering pitches—helping turn climate impact into a sales asset.
Using Klimato’s impact reporting, Redefine Meat translated emissions data into easy-to-grasp client impact stories:
• IKEA Netherlands: By swapping in Redefine Meat’s Flank and Burgers, IKEA could save the equivalent of:
→ 43 IKEA stores worth of land
→ 1.6 million km of driving
→ 10.5 million dishwasher runs per year
• Hilton Amsterdam: In just one quarter, replacing beef burgers with Redefine’s saved:
→ Enough energy to power a 500-room hotel for 8 days
→ Land equivalent to 14 city blocks
→ Water savings equal to 3.5 years of laundry at a large hotel
These insights didn’t just impress, they helped open doors, shorten sales cycles, and convert interest into action. Using Klimato’s reporting features, Redefine Meat was able to deliver personalized, impact-driven storytelling to key clients across Europe.
Klimato makes it EASY to WIN Over Clients With Carbon Transparency
Klimato’s data-backed approach hasn’t just helped Redefine Meat talk about sustainability, it’s helped them sell it. Whether it’s a trade show in Germany, a client deck in the Netherlands, or a recipe development session with a contract caterer, Klimato makes it easy to showcase carbon savings with confidence.
CALCULATE FOR THE FUTURE. CREATE DATA-LED RESULTS TODAY.
