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CASE STUDY

How Klimato Helps Holy Greens Turn Climate Transparency Into Everyday Value

Since 2013, Holy Greens has been on a mission to make healthy, sustainable food accessible at scale. What started as a passion project quickly grew into one of Sweden’s most recognized fast-casual restaurant brands, without compromising on values along the way.

With sustainability deeply embedded in everything from sourcing to menu design, Holy Greens needed a way to make climate impact measurable, visible, and easy to communicate—both to guests in their restaurants and to corporate catering clients. That’s where Klimato came in.

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CLIENT

Holy Greens

INDUSTRY

Restaurant & Catering

USES KLIMATO FOR

Recipe calculations, climate labels, menus, and B2B climate reporting

“It’s incredibly smooth to work with recipes, menus, and calculations. Klimato is easy to use, and it’s only gotten better over time. It also makes climate communication much clearer, and more transparent, for our guests.”

— Sandra Eriksson, Head of Quality and Product Development

The Challenge

Holy Greens has always made conscious food choices. Plant-forward menus, thoughtful ingredient selection, and a strong focus on health and sustainability have been part of the brand from day one. But as the business grew—today operating approximately 30 restaurants across Sweden and serving both B2C lunch guests and B2B catering clients—the need for clear, credible climate data increased.

Guests were becoming more curious about the impact of their food. Corporate customers were starting to ask for documentation. And internally, Holy Greens wanted a tool that could support daily menu work without adding complexity or slowing down operations.

The challenge wasn’t motivation. It was finding a solution that made climate impact easy to calculate, easy to explain, and easy to integrate into an already fast-moving food business.


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Namnlös design (1)

THE SOLUTION

Having been introduced to Klimato through mutual connections, the appeal was immediate: a solution built specifically for food, designed to work with real recipes, real menus, and real kitchens.

Using Klimato, Holy Greens now works with:

• Recipes and ingredients to calculate climate impact at dish level

• Menus and ingredient bundles to support both restaurant operations and catering offers

• Climate labels to clearly communicate impact to guests in a visual, intuitive way

• Climate reports tailored for B2B customers who need transparency and documentation

Klimato’s solution allows Holy Greens to integrate sustainability directly into everyday decision-making, without turning it into a separate project or a reporting headache.

The focus stays where it belongs: on food that tastes good, feels good, and performs well.

THE RESULT

In restaurants across Sweden, climate labels have become a natural part of the guest experience. Customers actively notice the differences between ingredients, discuss them at the counter, and use the information to guide their choices. In catering and B2B contexts, climate reports have become an increasingly important part of the conversation. Corporate customers now ask for them, seeing climate transparency as a given rather than a bonus.

From a brand perspective, Klimato has also strengthened Holy Greens’ marketing and communication. Climate data adds credibility to what the brand already stands for, reinforcing trust and generating positive feedback from both consumers and business clients.

Rather than overwhelming guests with numbers, Holy Greens uses Klimato to spark curiosity, conversation, and confidence—at exactly the right level.

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CONCLUSION

Klimato Supports Climate-Smart
Food at Scale

Holy Greens doesn’t operate with a single fixed sustainability target. Instead, the ambition is continuous: always making conscious choices, always keeping emissions as low as possible, and always improving where possible. With Klimato as a long-term partner, climate impact remains part of the daily workflow—not something handled once a year or treated as a side project. 

For Holy Greens, sustainability isn’t about ticking boxes. It’s about maintaining a standard they already live up to, and making that work visible, credible, and easy to understand.

By making climate impact measurable and easy to communicate, Klimato helps Holy Greens turn sustainability into a natural part of the guest experience and the B2B offer. From recipe development to restaurant menus to catering reports, climate transparency becomes practical, visual, and actionable—every single day.

GET STARTED

Discover the Features HOLY GREENS Uses To LEAD ON FOOD SUSTAINABILITY

See how carbon labeling, reporting, and menu analysis can support your food business.